BW's Journey: From Uncertainty to Brand Clarity and Success
Share this Case Study →
Client:
Blackwater Goldendoodles
Year:
2024
The Mission
Blackwater Goldendoodles a high-end puppy breeding business, approached us with a mission to captivate and educate families and animal lovers to understand the reason behind their premium-priced puppies. They needed their website and brand to clearly communicate the value and exclusivity of their offerings. Our goal was to position Blackwater Goldendoodles in a way that highlighted the quality and worth of their puppies, ensuring satisfaction, knowledge and confidence.
The Impact
The impact has been immediate and significant. After creating a compelling brand identity and correctly positioning her website, Blackwater Goldendoodles high-end puppies gained the attention they deserved. The new brand and website resonated strongly with her target audience. As a result, Blackwater Goldendoodles sold out her new litter in less than two weeks, a dramatic improvement from their previous sales performance where some puppies were given to a guardian home for adoption. The strategic branding and enhanced online presence not only increased her sales but also solidified her position in the market as a provider of exclusive, high-quality puppies.
Services
• Brand Identity
• Website Design
• Logo Design
• Competitive Analysis
• SEO
The Outcome
The outcome of our collaboration with Blackwater Goldendoodles was a remarkable transformation of their business. We created a sophisticated brand identity that clearly communicated the exclusivity and value of her high-end puppies. The newly designed website was strategically positioned to attract and captivate wealthy families and animal lovers.
Developing the strategy
AMATI's Creative Director, Juan Paz, sat down with Jessica Adkins, the owner of Blackwater Goldendoodles, and her founding family to craft the brand's strategy. During an initial meet-and-greet session, Juan delved into the family's unique story and vision. Based in Amarillo, Texas, Blackwater Goldendoodles was founded by a family passionate about dogs, hunting, and the freedom of the outdoors. They started their breeding program to find a loving pet despite severe allergies in one of the members. Over the course of their discussions, Juan identified the challenges the family faced and prioritized the needs and goals of their business and customers. This collaborative process laid the foundation for the website redesign and brand overhaul.
User Profiles
Understanding BW's target audience is crucial for crafting effective marketing strategies, and a user profile provides a detailed representation of their ideal customer. So we took it upon ourselves to define characteristics such as demographics, preferences, behaviors, and challenges, through which we gain valuable insights that guide our content creation, product development, and engagement tactics. This focused approach ensures our messages resonate deeply, fostering stronger connections and driving better business outcomes.
Blackwater Goldendoodle Clientele
⦿ Family Oriented
⦿ Stay at home parent
⦿ The outdoorsman
Defining the Brand
During our work sessions we ran a series of exercises that helped us extract and refine the key attributes of the brand. This helped us capture the brands personality: Voice, Feeling and impact.
Brand Statement
Understanding who, and what is Blackwater Goldendoodles helped us define their brand statement which helped established the framework for their brand identity and website.
Brand Refresh
AMATI, meticulously crafted a comprehensive brand identity to ensure every customer interaction consistently reflected the brand. The rebranding effort encompassed a refreshed logo, a newly introduced color palette, a modern typeface, and a beautiful showcase of the their dogs. These updates fostered a more overall cohesive experience.
Website Redesign
A seamless user experience & clear and concise messaging. AMATI redesigned the site ensuring the user had an experience that allowed them to understand the type of dogs BW offered and why their dogs are of highest quality.
After the site launch, there was a significant impact with sales, increasing to double the amount they did in there last litter 2 months prior the new site and brand where created. Please Visit the site at www.blackwaterdoodles.com
